An important part of your marketing tool kit is your resume. A resume is a one-page summary of what you have to offer the employer. Its purpose is to get you a job interview. You want to highlight your skills, abilities and experience that will attract the employer’s attention.
by Jaimie Hall Bruzenak
This article comes from an issue of Workamper News magazine. COPYRIGHT by Workamper News. IT IS A VIOLATION OF U.S. COPYRIGHT LAW TO PUBLISH, POST, BROADCAST OR PHOTOCOPY ANY PORTION OF THIS PUBLICATION.
A resume is like a wrench – adjustable. If you use a wrench in your RV tool box, you tighten or loosen it to fit the job you have to do. The resume in your marketing tool kit should be the same. You need to adjust it to fit the ad. A few changes can empower your resume and make it more effective.
Change is the name of the game
Every time you send out a resume, it should be tailored for that particular job or employer.
Once you have a basic resume, you can customize it to fit each job description.
- Match the objective to the ad. Instead of saying “Work as a couple in a campground, he outside, she in the office,” mention the specific position(s) in the ad. “He outside in maintenance, dispensing propane, she checking in campers and selling items in the store.”
- Make sure key words in the ad are included. Your current resume may say “gardening,” but the ad mentions the employer wants someone for “landscaping.” Substitute landscaping for gardening wherever it appears in your resume.
- Change the order. Your current resume is focused on being in a retail sales position. The ad is looking for someone to work in reservations in an RV park. Instead of listing your sales or money-handling skills first, you would lead off with reservations, customer service or people skills to emphasize your ability to do this key task. Put your sales skills further down the list.
- Highlight relevant experience. In the work experience section, make sure you mention the jobs and tasks that apply to the current job opening. For example, you may have worked in several jobs at the same company. If you worked in maintenance, with computers and dealing with customers, you’d pick out the job(s) that applied to the position you are applying for. You’d eliminate or only briefly mention the jobs that don’t apply.
If you plan to apply for more than one type of position, you’ll save time by having two different resumes.
For example, some seasons you work in maintenance or housekeeping and some seasons in retail. Those jobs are quite different and resumes for each should have a different focus. This is easy to do on your personal computer by saving two different versions.
The reason you want to customize your resume is that the employer is looking for something specific. He has a particular position or positions in mind. In the ad, he has either told you what that is or given clues.
As he looks through resumes, he is looking for a match. He may have a stack of dozens of resumes, in which case, he is going to pick out several that seem the closest to what he wants. If your resume is too vague, or he can’t see how you match what he needs, he’ll move on to the next resume. Help him pick yours!
Another way to empower your resume and help the employer see that you are a match is to use powerful action verbs.
If your resume says, “Worked in maintenance,” the employer may picture you leaning against a broom. However, if you say, “Maintained and repaired machinery in a welding shop, established maintenance procedures and reduced downtime” you not only paint a better picture of your contributions and skills, but you show action.
Here are several action verbs that could apply to Workamping. See where you can add these to your resume or substitute them for more general or weaker words.
Your resume is an important component of your personal marketing tool kit. It’s what gets you the interview and the chance to show the employer what you can do for him.
Just like the proper wrench gives you leverage, using action verbs and customizing it to the ad will leverage your resume into a powerful and targeted marketing tool.
Make it easy for yourself by using the Resume Builder as a member of Workamper.com Our simple online tool takes you step-by-step through creating a resume geared towards Workamping.
Once you have your resume ready, you can make it available to the Employers searching our database. Note – Your information is SECURE! Your resume will not be WIDE OPEN to the Internet – your resume will only be available to our Employer members.
Get started as a Workamper member for free today! www.workamper.com/trial